Monthly Archives

January 2017

Little Ones

New Brand Alert: Apolina Kids

31st January 2017
Apolina Kids SS17

Apologies for the silence. It’s taken me a while to get back into the swing of blogging and it’s been so busy for me. I simply just had to share one of my favourite brands out there at the moment. I have been following them for a while and I have really fallen in love with them. It’s called Apolina Kids and they design some of the most beautiful childrenswear. I seem to have a slight obsession with boho style, (it must be my Indian roots!) and the Mexican style embroidered jumpsuits and dresses which evoke a 1970’s feel are to die for. The only sad thing for me is that they go up to age 7-8 which is too small for Miss I. I desperately need another baby girl!

About Apolina Kids

Established by designer Caroline Duckett, Apolina was born out of a desire to create a more authentic style, not a passing trend but a modern bohemian range with longevity and a sense of craft. Fusing an influence of Californian vintage ‘mexicana’ with rich heritage colours inspired by traditional Scandinavian folk art, the collection of heavily embroidered pieces is both nostalgic and exciting.

With a focus on highlighting Indian craftsmanship, Apolina Kids works with a small, family-run Indian manufacturer, who employs equal numbers of women and men (unusual for this industry; it’s usually men). Ethical trading and production practices are strictly adhered to and workers are not only paid a fair wage, they are also treated as members of the extended family. Each item is unique due to the hand finishing of the garment and the free-hand machine embroidery is carried out by artisan embroiderers. Garments are produced in limited numbers through ‘small batch’ production.

It also embraces the idea of ‘slow fashion’, meaning that pieces can be worn for at least two years and to move away from that throw away culture. The ‘Pattie’ dress has a loose relaxed fit and the Tina tunic can be worn as a dress for babies or blouse for a toddler.


Apolina Kids recently picked up an award from Dot to Dot, the kidswear trade show for best new brand and was totally deserved. for The spring / summer ’17 collection is inspired by folk crafts picked up on travels to America and Sweden from embroidered linens to woven blankets. There are unusual colour pairings and pastel hues in dresses, jumpsuits and bonnets all re-imagined in a modern bohemian style. Here are a few of their Spring Summer ’17 pieces which will be out 15th February. You heard it here first.





Below is the ‘Pattie’ dress from their AW16 collection which is now sold out but just gives you an idea of the beautiful embroidery.

Apolina Kids AW16